Who we are

We combine the power of microlearning with gamification and personalized learning paths to create an engaging and tailored experience. Our platform is mobile-friendly, allowing learners to access content anytime, anywhere, and our advanced analytics ensure that progress is tracked and goals are met. Unlike traditional methods, we provide a flexible, fun, and efficient way to learn that fits seamlessly into the modern lifestyle.

Mission

Empowering individuals through innovative microlearning experiences that foster continuous growth and development. At EdTale, we are committed to making education accessible, engaging, and impactful, enabling learners to achieve their full potential in a rapidly evolving world.

Vision

To be recognized as the leading microlearning experience provider, revolutionizing the way individuals and organizations learn. We envision a future where everyone has the opportunity to thrive through personalized, engaging, and accessible education that drives success and fosters lifelong learning.

Our team

Ashraf Serageldin

Co-Founder & Managing Partner 

Ashraf is a seasoned professional with more than 27 years of success in Consumer Electronics (Sony), Telecommuncations (Vodafone & Telus), Home Appliances (Electrolux) and consultancy (AMIA Inc.)  industries across the Middle East and North America. Ashraf has a proven record of identifying strategic opportunities, developing innovative solutions, and executing impactful tactics to drive revenue, reduce churn, and enhance customer satisfaction. Ashraf holds a Bsc. in Business Administration & Information Systems as well as a Masters Degree in International Business Administration for ESLSCA Paris and SHL Assessor.

Alaa Serageldin

Co-Founder & Managing Partner

Alaa Serageldin is a Human Resources Expert with over 19 years of experience specializing in corporate restructuring and strategic management. He serves as a Training Consultant for The New Republic Development Foundation, focusing on educational initiatives. Alaa has facilitated over 2,000 hours of training for more than 5,000 attendees. He holds certifications as a Professional Trainer and a Nutrition Coach, and he is an expert in curriculum design, currently designing  curriculums for the Global Impact Group.